Evidence record
NYDFS issues advertising and marketing guidance for BitLicensees and limited purpose trust companies, effective May 12, 2027
Read the item · published 2026-11-12
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- 2026-11-13 11:59 UTC
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16f6eabb2e042e684c5dba8a885f21c89eb81facb64881f9e0aa72387b7e13cb· fetched 2026-11-13 · Wayback Machine copy ↗ - Source type
- Primary New York State Department of Financial Services ↗
… emphasize the Department's expectations regarding advertising and marketing materials related to virtual currency products, services, and activities offered or engaged in by or on behalf of VCEs ("Materials"). 2 Materials and Related Policies and Procedures VCEs must develop, maintain, and enforce comprehensive policies and procedures on advertising and marketing. These policies and procedures must, on an annual basis, be reviewed and approved by the VCE's Board of Directors or a designated subcommittee of the Board, and must be commensurate with the VCE's size, customer base, and business model. Effective po …
Change log (1)
- 2026-11-13 Published
Verified quotes
“VCEs must develop, maintain, and enforce comprehensive policies and procedures on advertising and marketing.”
“Claims made in Materials must be a fair portrayal of the products, services, or activities and be evidence-based and verifiable.”
“Disclosures must, in all cases, be clear and conspicuous.”
“Effective May 12, 2027, policies and procedures consistent with this Guidance must be available for Departmental review.”
String-matched against https://www.dfs.ny.gov/industry-guidance/industry-letters/il20261110-guidance-on-advertising-and-marketing by our verifier before every deploy.
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